ECONOMIC SURVIVAL – AT 10:52 A.M. ET: Thanksgiving is a time for joy, but for the employees of brick-and-mortar stores, it's also a time for apprehension. Will these stores still be standing next year? From AFP:
New York (AFP) - The photo op with Santa Claus has long been a holiday mainstay for American children. But this year, shopping malls in several states are scheduling glamour shots for man's best friend.
As the Christmas shopping season kicks into high gear on Black Friday, the day after Thanksgiving, portraits of St. Nick with a family's beloved dog are just one way retailers are looking to attract customers in the face of exploding e-commerce.
Brick-and-mortar stores have expanded their bag of tricks -- and gotten increasingly bold -- as they look to lure shoppers who might otherwise be happy to stay on the couch and pick up gifts while still in their pajamas.
The flagship Bloomingdale's store in New York has held yoga classes, and Nordstrom has displayed Tesla cars near the section for men's suits.
A number of shops now ply visitors with food and drink.
For the holiday shopping season, malls are hosting gingerbread decorating sessions, visits from the Grinch -- Dr. Seuss's beloved Christmas villain-turned-softie -- and ugly Christmas sweater nights.
Temporary ice skating rinks and magical winter decor are also being used to draw customers intent on an in-person holiday experience.
Wal-Mart Stores plans to throw more than 20,000 "holiday parties" at which children can pose for "selfies with Santa."
"All of these retailers are desperate to get people into their stores," said analyst Neil Saunders, managing director of GlobalData Retail..."
COMMENT: I would hate to see the big stores go. There is still something wonderful about viewing and feeling an actual, physical product, and mixing with real people. But I have to concede that I do most of my buying online because it's so convenient, so I'm violating my own argument.
November 23, 2017 |